Category Archives: Marketing

Globally, there are nearly 1 billion Facebook users. That’s a very substantial volume compared to other social media sites. Twitter comes second based on stats. Facebook has a great potential in marketing. Although the marketing potential of Facebook and other social networks are fantastic, setting things up here can be threatening. 

Just like a typical business, you need to cooperate or you need to have an engagement. It requires interaction, listening to customer’s feedback, communicating on them, studying the price and your product. It’s about building a relationship.

There are important things to keep in mind when you are starting to promote your business on Facebook, most especially when you and your business is novice in everything. Here are ways to start:

• Make a Facebook Page: This will make your business/product look professional Always create a Facebook Page for your business that contains a bunch of information about the products/business.
• Setup a Custom URL: A custom URL direct people to your page. It will be easier for them to choose or find your business.
• Modify your Facebook pages: Do not simply lean on what’s trending, always be creative and make things possible. Create a page that would attract your customers or perhaps people who only visits your business page. You can have photos or videos posted on your page. Something interesting is what people are looking.

Most importantly, be sure that the customers have the information about your business. On your business page, include your business address, telephone number, website URL and email address. And lastly, make some noise on Facebook. Share and share your posts, videos and photos about your products. In this way, it’ll add interest to people who might like your product.

Online marketing is trending. Social networks such as Facebook, Twitter and YouTube are the most popular social sites that are flooded by business ads. Billions of people are using these social media sites which makes the internet become the most effective in terms of giving information to the public. With regards to the statistics, it shows that there are around 2 billion people who are using internet. With this big number, businesses take place in every website.

Internet is not always for business, it is also a tool for communication, Skype to mention. It is fast and affordable. That is why businessmen opt to choose internet as their ground for their business. Online marketing is a combination of advertising and social media that can actually take your business to the next level. Here are its benefits:

• Targeted Market: In online marketing, it doesn’t require you more effort on identifying your target market. You can create a list of your target market especially on email. This strategy will take full advantage of the values that creates an experience for the customer.
• Personalized Communication: Email is a form of private communication. It is important for any business and most especially for your clients to obtain privacy.
• Affordable: Online marketing is cheaper than combining 3 medium of communication (Print, TV and Radio). Although, radio and print is cheaper. The effectiveness and the popularity of the advertisements always vary.
• Better Results: On the internet, the response rates are higher than TV, Radio and Print. And this means more revenues.
• Fast and Effective: Internet is as fast as you can imagine. With just a single click you can receive feedbacks from your customers. Speed is the important to have an effective market.